Rosler Bio

Hi. Rob here. I’m currently a director of brand strategy at Microsoft. I’ve been toiling in branding for well over a decade. I’ve been a brand director at Fitch, Landor, Cellular One, Intermec and Wongdoody. Along the way I’ve worked on meaty assignments for Windows Phone, Bill & Melinda Gates Foundation, Xbox, Sierra Wireless, Office: mac, IDX (now part of GE Healthcare) and Sonosite. I also speak on branding, including MBA programs at University of Washington and Notre Dame. My articles on the subject have been published in the Journal of Brand Management, Marketing Management and Marketing Intelligence and Planning. I’ve got my MBA from the Foster School of Business, UW.